Axe - Full Control

As if there are not enough problems men have to deal with, AXE has now come up with a new torment: the Premature Sweating.

Treating the 'disease' as a play on the familiar premature ejaculation, the spot shows the sad life of a guy who carries this problem. But as expected, AXE has the solution. The goal is to promote the new version Axe Full Control.

AGENCY: PONCE

CREATIVE DIRECTOR: HERNAN PONCE

ART DIRECTOR: JUAN MANUEL MONTE

PRODUCTION: PRIMO

DIRECTORS: NICO & MARTIN

"Premature sweating" is a campaign that also as a site devoted to and, it seems, will also be launched in Brazil.
Here are the spots from the campaign: