The new Portuguese AXE website has 1,75m, brown eyes and 90 of bust.

It's an actual size girl.

Have fun.

Advertising Agency: FullSIX, Portugal

Creative Director: Rui Vieira

Copywriter: Miguel Durão

Designer: Victor Afonso

Fullsix production: André Bernardes, Bruno Sousa, Diogo Carvalho, João Abreu, Teresa Dias

Photographer: Marianna Yakobson

Axe - Taxi

The AXE effect.

Spray more, get more

Advertising Agency: Mccann Erickson, Tel Aviv, Israel

Executive Creative Director: Eldad Weinberger

Creative Director: Tal Moravkin

Art Director: Kfir Reuveni

Copywriter: Daniel Zaks

Lynx - "Keep Up Harry"

....since your brother is already engaged