Axe - Sweet Smell Not Sweaty

"Sweet Smell Not Sweaty" is an integrated campaign that combines film, print, web and even a game of Facebook , called Sweet Moves. The commercial is the center of the campaign, called "Jumpman" showing a basketball player heading to give a buried, when faced with a nice surprise.

Creation of BBH Asia Pacific, produced by Lime Production and direction of Luis Gerard. The forms were photographed by Matt Hoyle, and the game was produced by Active, Singapore.

Axe - Jumpman

Agency: BBH

Creative Director: Steve Elrick

Creative team: Paul Downs and Dave Thackray

Agency TV Producer: Daphne Ng

Business Director: David Webster

Account Manager: Emah Zaini

Account Executive: Alexandra Moore

Production:

Director: Luis Gerard

Production House: Lime Production

Post Production: Finito Films

Music composition: A-Bomb Music

Sound Design / Full Mix: The Gunnery