Tuesday, May 29, 2007

Axe Dry - The Gamekillers

This is part of a bigger campaign that included an MTV show and traditional advertising.
More at The Gamekillers site.

Advertising Agency: Bartle Bogle Hegarty, New York, USA
Agency Producers: Katherine Cheng, Michelle Massaro
Art Director: Jon Randazzo
Creative Director: William Gelner
Designers: Emil Lanne, Chris Berger
Photographer: Matthew Welch
Production Company: Radical Media
Copywriters: Amir Farhang, Matt Ian, Kash Sree, William Gelner

Sunday, May 27, 2007

AXE in Germany

Thanks to our friend Roland, we've been introduced to some German AXE on line efforts. Here are some other three.

The first one is called "Thaimassage". Watch the above spot.

Then there is an older one with the German football player Lucas Podolski as a protagonist.

And the last one is for AXE Snakepeel.

AXE 2+1

Another German site, dedicated to a AXE promotion. AXE Pack, 2 body spray+1 boxer short.

Best of Summer

This spot is part of a larger AXE campaign for the German market. The campaign is dedicated to the new AXE shower gel and has three sites dedicated to it.




Brasilian AXE blog

This is a Brazilian blog dedicated to AXE. Actually, the blog is part of the Angels campaign.
More at: http://www.visionando.axe.com.br/

Friday, May 25, 2007

Hot policewomen

originally uploaded by Kali187

AXE promotion stunt in Krakow (Poland). A bunch of hot policewomen, hit the streets spraying men with AXE deodorant, then thrust themselves all over the guys in uncontrollable reaction to the smell of AXE Body Spray to demonstrate the AXE effect.

Thursday, May 24, 2007

The AXE Effect

Part of the recently launched campaign for the new shaped AXE tin, there this website, dedicated to the Romanian market. The website features the well-known commercial AXE/Lynx Billions, also there is a short, cheeky video presenting the new shape and some other stuff. Worth checking.

New AXE in Romania

Tonight the new AXE will have its official launch in Romania. This is the invitation to a only men party which will be held in Backstage club in Bucharest, starting 19,00. A bunch of beautiful women will be there acting as "prosecutors", judging men guilty of wearing AXE.

Tuesday, May 22, 2007

Beach Shower Cam

A very voyeuristic viral for AXE Essence. The Essence Beach cam lets you adjust the shower temperature and see the effects on a hot beach girl. Amazingly simple and clever! Be gentle with the temperature, though!

via coolzor

Saturday, May 19, 2007

Babe on board

Agency: BBH Singapore

[via Cerebro Criativo]

Tuesday, May 15, 2007

Let The Game Continue

Axe made another piece of branded online entertainment. This time is a movie for Axe Shower Gel. Very sexy and funny, much as the Axe style.

via adverblog

Monday, May 14, 2007

Axe and Coca Cola Zero

Axe and Coca Cola Zero launch a co-promotion in Argentina.
It consists of a special pack made up of a antiperspirant deodorant Dry Axe (in its varieties Click and Vice) plus a Coca Cola Zero tin, in a total of 70,000 units that will be able to be acquired as of this month in hypermarkets, supermarkets and pharmacies all over Argentina.

“Coca-Cola Zero and Axe are highly compatible brands, both communicational and from the values shared of innovation, modernity, boldness and youth.” said Lorena Chamma, Brand Manager Coca-Cola Zero, Argentina

I Like to Party!

Any excuse to get dirty

Here's the latest Axe Shower Gel campaign from Dominic.


Brand: Axe Shower Gel
Title: Any Excuse Campaign
Advertising Agency: Lowe MENA
Creative Director: Dominic Stallard & Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Photographer: Clive Stewart
Producer: Caroline Symmonds
Stylist: David Hutt
Production Company: Red Hot Ops

Friday, May 11, 2007

The Bomchickawahwahs

Axe invented a girl band called - of course! - The Bomchickawahwahs. Visit their promotional site here for gallery, info about the chicks and behind the scenes footage.

[Thanks Guillaume]

Monday, May 07, 2007

Another Bom Chicka Wah Wah

[Thanks Dan]