At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard.

As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker. And while this is essentially a gimmicky play, it does generate the brand interaction and connection they are after quite well.




This a great piece of on street interactive work that backs up the Tv and print campaign for Lynx.
I really do love this stuff. Innovative. Interesting. Shareable. If you want to be part of the next one … they will next fall for you in Birmingham Bullring 19th & 20th March 2011? Find out more http://www.facebook.com/lynxeffectuk

Axe Googly

When the match ends, your game begins.

Create awareness and talkability for Axe’s new limited edition variant – Googly (opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Komal Sohal, Marwan Saab
Art Director / Copywriter: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Sr Account Managers: Anita Adaman, Prashob Ravi
Photographer: Mansoor Bhatti / Getty Images, Corbis images, Grapheast, Photolibrary