Lynx Dry - Full Control 48h

Model and dating guru Lucy Pinder has been announced as the new face of Lynx Dry: Full Control 48-hour anti-perspirant. Following in the footsteps of Abbey Clancy, Kelly Brook and Keeley Hazell, Lucy will star in two new digital games created to see if guys can control their Premature Perspiration (and Lucy!).

Lucy Pinder says, “It’s so exciting to be the new Lynx Girl, especially on a project like this. You can meet the best looking and funniest man but if he starts getting sweaty it is a big turn off. I can’t wait to see if guys will be able to control me...”

The first of the two games, Pindering, allows men to literally take control of Lucy in a huge array of ‘situations’, leaving imaginations to run wild www.lynxeffect.com/uk/lucy-pinder/pindering/. By typing in action words, such as ‘Spilling’, Lucy will obey and carry out the command in her own, very sexy way. Guys just have to make sure they control their Premature Perspiration as well.

Keyboards across the country are set to break as the second of the two games tests your stamina by pressing the ‘Ctrl’ and ‘X’ buttons continuously www.lynxeffect.com/uk/lucy-pinder/ctrl-x/. The longer you can ’control’ the keys, the more Lucy reveals. If you break down and ‘Prematurely Perspire’, Lucy waves goodbye and you are left alone contemplating how things may have been different.

The games launches on June 20th. Visit www.lynxeffect.com or www.lynxeffect.com/uk/lucy-pinder to find out what Lucy will do for you.

Axe: Noah’s Ark

Axe used Noah’s Ark as an inspiration for the new commercial 2012 in Mexico.
Creative as always!

Lynx - "Use Religiously"

The ad above for Lynx was recognised at this year's Chip Shop Awards.
It's an absolute cracker.
And would never ever see the light of day if presented to a client.

Brand: LYNX
Company: Rockfield Media
Credited Individuals:
Stephen Billington(Rockfield Media),
Richard Shawcross Shawcross(Rockfield Media)

About the Chip Shop Awards


The Chip Shop Awards is about fostering and recognising creativity with no boundaries and no rules.   It's an international creative awards, open to anyone with great ideas.


One of the best ways to establish creative reputation is to win awards.  But for those starting out in the business, meeting the rules of the 'normal' awards schemes can be difficult - you need to meet criteria such as minimum media spend, dates that work ran, proof that your client approved it.


The Chip Shop Awards is there to recognise that the best ideas don't always fall within the rules.  This is a worldwide advertising and design competition that has no rules.